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Technology comparison

Flow wrapper vs shrink wrapper: choose the right process

Both systems use flexible film, but they form the pack differently. Selecting the wrong process can create avoidable cost, presentation and line-layout problems.

Machine selection supportAutomatic shrink wrapping machine used for technology comparison
Core difference

Sealed pillow pack or heat-shrunk enclosure?

A flow wrapper creates a longitudinally sealed tube around products and makes transverse end seals. A shrink wrapper encloses or sleeves the product, then uses heat to contract shrink film.

Flow wrapping

Continuous formed-and-sealed packs

  • Product moves horizontally through a film former
  • Longitudinal seal plus transverse end seals
  • No shrink tunnel for the complete pack
  • Well suited to individual regular products and controlled groups
  • Printed-film registration commonly integrated
View the horizontal flow wrapper
Shrink wrapping

Film enclosure followed by heat

  • Product or group is enclosed or sleeved in shrink film
  • Pack passes through a heat tunnel
  • Film contracts around the product
  • Common for grouped products, transit packs and display bundles
  • Heat load and tunnel length affect the line layout
Explore shrink-wrapping machinery
Flow wrap and shrink wrap comparison
Decision pointFlow wrappingShrink wrapping
Pack formationFilm formed into a tube, longitudinally sealed and end sealedProduct enclosed or sleeved, then film shrunk with heat
Typical presentationPillow-style flexible pack with defined end sealsFilm conforms around the product or group
Heat processLocalised sealing-jaw heatSealing plus a shrink tunnel or heat chamber
Typical productsBars, biscuits, confectionery, soap, components and controlled multipacksBottles, cartons, trays, grouped products and transit bundles
Printed artworkRegistration can align film repeat to each packPossible, but artwork must tolerate shrink distortion where applicable
Line footprintWrapper, infeed and dischargeSealer plus tunnel and cooling/discharge space
Selection logic

Choose flow wrapping when the pack needs defined seals and repeat

  • Each product or stable group needs an individual flexible pack
  • Artwork must register consistently to the cut
  • A pillow-pack appearance is acceptable or preferred
  • The product can be delivered horizontally in a controlled orientation
  • The chosen film can seal within the required speed window

Choose shrink wrapping when contraction is the packaging function

Shrink wrapping may be a better fit when the film should tighten around a product, tray or bundle, especially for grouped bottles, cartons or transit packs.

See fully automatic shrink-wrapping guidance →

See the difference

Shrink wrapping uses a different machine and pack process

The shrink-wrapping equipment shown here helps distinguish secondary shrink packs from individually sealed flow-wrapped packs.

For a project involving both primary and secondary wrapping, define the purpose of each pack layer and the transfer between machines.

Shrink wrapping machinery comparison image
Frequently asked

Flow wrap versus shrink wrap questions

Is flow wrapping the same as shrink wrapping?

No. A flow wrapper forms and seals a web around each product using longitudinal and end seals. Shrink wrapping normally encloses the product in film and then applies heat so the film contracts around it.

Which process gives a tighter pack?

Shrink film is designed to contract and can conform closely to the product or group. Flow wrap forms a controlled pillow-style pack and does not rely on a shrink tunnel.

Which process is better for individual snack bars?

Horizontal flow wrapping is commonly used for regularly presented individual bars because it forms and seals each pack continuously. The final decision depends on product, film, barrier and presentation requirements.

Does a flow wrapper need a heat tunnel?

No. Its sealing jaws apply heat at the seals, but the pack does not pass through a shrink tunnel to contract the complete film web.

Process boundary

Compare the function of the finished pack

Flow wrapping creates a formed tube with a longitudinal seal and transverse end seals. Shrink wrapping uses heat to contract film around a product or group. The correct route follows the required pack function, not the fact that both processes use flexible film.

Choose flow wrapping for a repeated sealed pack

A discrete product or controlled group travels horizontally, artwork can register to each repeat and the finished pack has defined longitudinal and end seals.

Choose shrink wrapping for contraction

Film is sealed or sleeved around a product, tray, carton or group, then a tunnel or chamber applies heat so it tightens around the contents.

Choose VFFS for vertical dosing

Loose powders, granules or other products dosed downwards into a formed bag normally belong with vertical form fill seal machinery rather than a horizontal wrapper.

Sample comparison

Ask suppliers to demonstrate the pack qualities that matter

Use the same product range and written quality criteria when comparing processes. A visually tight pack, a registered printed pack and a transit bundle solve different requirements.

Evidence for a process comparison
RequirementFlow-wrap trial evidenceShrink-wrap trial evidence
Product presentationProduct position, bag dimensions, fin location and end-seal appearance.Film conformity, seal position, shrink finish and product movement through the tunnel.
Printed artworkRegistration mark control and print-to-cut repeatability.Artwork behaviour as film contracts and the accepted distortion boundary.
Heat exposureLocalised sealing heat at the longitudinal and end seals.Product response to tunnel or chamber temperature and dwell time.
Output and footprintWrapper, infeed, discharge and any inspection or accumulation.Sealer, tunnel, cooling or discharge and the time needed for stable shrink.
More comparison questions

Vertical bagging and combined lines

Is vertical form fill seal the same as horizontal flow wrapping?

No. A vertical form fill seal machine normally forms a bag while product is dosed downwards. A horizontal flow wrapper moves a discrete product or controlled group along an infeed while film is formed and sealed around it.

Can one production line use both flow wrapping and shrink wrapping?

Yes, where each process has a distinct purpose. Individual products may be flow wrapped first and then grouped or presentation wrapped using shrink film. The transfer, buffering and pack orientation between stages must be defined as one line.

After choosing flow wrapping

Select the product path and sealing architecture

Choosing a sealed pillow pack still leaves important machine decisions. Product support, feeding and jaw motion should be selected around the real product and production film rather than by the generic term “flow wrapper”.

Product feed

Compare manual flighted loading, inline metering, collating and automatic presentation.

Feeding systems

Top-reel or inverted

Assess how soft, sticky or difficult-to-push products should be supported through the film path.

Reel-position guide

Rotary or box motion

Match seal contact and product clearance to the production film and accepted pack.

Jaw-motion guide

Then compare the complete project scope

The cost-factor guide explains why a base wrapper, integrated automatic line and validated production solution are not equivalent quotations.

Multipack process choice

Define the finished group before choosing flow wrapping or shrink wrapping

Secondary flow pack

Forms longitudinal and end seals around a controlled group or several primary packs, with film and pack length matched to the collation.

Shrink bundle

Uses heat to contract suitable film around a product, tray or group. The finished appearance and containment are different from a sealed flow pack.

Collation comes first

Whichever process is chosen, the group count, orientation, stability and abnormal-condition response must be defined.

Multipack collation guide

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